Behind the scenes on our Fashion Shoot ...Kim told me how incredibly happy she was to watch me shoot the final images of that campaign - the golden afternoon light illuminating our model Paige so beautifully on the gorgeous pieces of clothing Kim had designed. Read More
In my past life, working as a freelance photographer in Sydney, I had the pleasure of working with the wonderful creative team at Tree of Life, shooting their bohemian fashion, jewellery and homewares. We had so much fun at head office and on locations around the city, photographing their pretty bohemian products from India, Napal, Thailand and other exotic locations. I recently guest posted on the Tree of Life Blog about my transition from working 80 hour work weeks in the big city, to slowing down, moving to the country and building my dream home in the incredibly beautiful coastal town of Crescent Head, with my fiance, James. You can see images from the post below. To see the full post on the Tree of Life blog, click HERE! You can see more photos on my Instagram feed. Thanks for reading!! Read More
There are some labels in the fashion industry that go to extreme lengths to ensure that the products they are offering consumers are as ethical as possible. My most recent discovery of a brand of this kind is Wild Tussah, a grass roots label creating high quality products with great care and respect for all involved in the production process, from artisan to customer. As stated proudly on their website, “Wild Tussah was started with one idea in mind; to preserve traditional weave cultures through art and design for our modern day world.” On receiving my gorgeous Day to Night bag in the post and removing it from it’s protective canvas bag, it was clear that this product has a story to tell. So I asked Danica, Wild Tussah’s Sustainable Fashion Designer and Founder, to answer a few questions. What is the story of the Day to Night bag, from how you selected the artisans to how it is made? The Day to Night bag was designed to incorporate a Lu weave I found in Saigon. When I first came across the weave, I didn’t know who made it. All I knew was that I had never seen such […] Read More
I've had the pleasure of working with, and having my images published in the Sydney Morning Herald before, however this is the first time my face appeared in the pages. This article in the My Small Business section of SMH ... Read More
I’ve had a fantastic time shooting these two campaigns for Australian bohemian fashion brand Tree of Life. The campaign above is titled Gyspy Wanderer. I’m in love with the styling, which in a way, bridges my fashion images with my travel photos from around the world, through the inclusion of vintage Afghani accessories, and the “Gypsy Wanderer” theme that somewhat represents my life pre-Sydney. Below is a photo of one of my posters in the shop window of Tree of Life at Bondi Junction, followed by photos from the shoot. This campaign was “Midnight Garden”. While planning and shooting the images I took inspiration from Shakespeare’s A Midsummer Night’s Dream, which I have loved ever since I studied it in high school. You can see additional images from these shoots on my Facebook and Instagram, over the coming week. Read More
Surbala is a resort wear label founded by Neha, a charming fashion designer from India. Neha sources artisans from her home country, who handmake Surbala’s collections, employing traditional Indian techniques. When I first met Neha to plan our fashion shoot, I could instantly see the great passion she has for her work, and through talking with her, it was obvious that she goes to great lengths to ensure that each Surbala piece is made with love and care. I appreciate the way she works so much that I asked Neha to share a bit about Surbala, with my blog readers. Me: What does “Surbala” mean? Neha: I came across the word Surbala when as a student, I first read acclaimed Indian poet Shri Makhan Lal Chaturvedi’s famous Hindi poem “Pushp ki Abhilasha“ (means the aspirations of a flower). He mentions the word Surbala that refers to a beautiful woman. In Hindi, technically SUR means a musical note & BALA means a young woman. The word Surbala stuck by me for a long time. And when I was thinking of naming my clothing label, I couldn’t think of more suitable name as I see my clients as beautiful and perfect ladies. […] Read More
Yesterday I had an amazing day in Tokyo, meeting a whole lot of interesting young people. They have a lot to say to the world, and they choose to do say it through the way they dress. Many of the teenagers here spend six days a week at school, after school club sports and study classes. Sunday is their only day off and they choose to express their individuality through extreme dress. A lot of the costumes are based on anime characters. Animation is unbelievably popular in Japan, amongst children, teenagers and adults. Kids in Harajuku, Tokyo ‘become’ their characters once a week, and hang around other people doing the same – From cute dolls with pink hair, to gothic-like characters covered in piercings. Anything goes! -Alicia Read More
This is one of the last shoots I did in Australia. It featured local model Ava Jinx, make-up was done by Lysha-Maree and I did the styling and photography. It was done in my home-studio and we had a lot of fun playing around with paint, eyelashes and props. Please note: there is a little bit of nudity in this video. httpv://www.youtube.com/watch?v=c03fEUcNo-w TECHNICAL: I kept the lighting fairly simple, with one light illuminating the white backdrop, one main light to camera-left and a hair-light skimming Ava’s hair on camera right. Check out my website for more fashion photos: www.aliciafox.net Read More
