Behind the scenes on our Fashion Shoot ...Kim told me how incredibly happy she was to watch me shoot the final images of that campaign - the golden afternoon light illuminating our model Paige so beautifully on the gorgeous pieces of clothing Kim had designed. Read More
I was in Byron Bay for a fashion and lifestyle photo shoot for Japanese wetsuit brand, Moon Jelly.  This boutique brand happens to come from the little surf town I lived in a few years ago in Chiba-Ken (east of Tokyo), where they hand make customised super kawaii wetsuits.  The Moon Jelly crew were in Australia for the Byron Bay Surf Festival. We shot at Atlantic Byron Bay a picturesque resort in the heart of Byron.  It was the perfect backdrop for our swimwear/surf fashion photography shoot.   SaveSave SaveSave SaveSave SaveSaveSaveSave   I’m based in Crescent Head NSW.  If you don’t know it, Crescent Head is a beautiful surf village half way between Byron Bay and Sydney.  Our biggest town nearby is Port Macquarie.  Our beaches on the Mid North Coast are insanely beautiful (and usually empty) and the bushland is endless. Please get in touch if you’d like to book a lifestyle shoot with me in Crescent Head.  I’m also available to travel throughout NSW and internationally.  Email today with enquiries at info@aliciafoxphotography.com   See more of my Lifestyle Photography HERE ve SaveSave SaveSave SaveSave Read More
It was such a pleasure to be part of the Aboriginal Model Search in Kempsey.  The model search is travelling around Australia looking for new indigenous talent to be represented in the fashion industry.   I sponsored the Kempsey event as it is in my local area, near my home town of Crescent Head.  As well as offering a major prize of a Model Portfolio Shoot with me, to the lovely Ada (below on the right), I invited three outstanding entrants to an Indii Swimwear casting and modelling tutorial with Nancy (Indii designer) and me, in July.     I’m looking forward to working with each of these gorgeous girls, and sharing the photos with you, so stay tuned.  Below are more photos from the evening.     See photos from my last Indii Swimwear shoot in my Fashion Portfolio. Please get in touch if you’d like your own Model Portfolio Shoot, via info@alicaifoxphotography.com or 0429 211 567 Read More
There is something really feminine about boho style – the floral crowns, the frills, the flowing fabrics; the embodiment and expression of mother nature.  I’ve been attracted to styles like these since I was a little girl and I love that they are so en vogue at the moment.   I photographed Mel and Nikia on the beach in Port Macquarie, Mid North Coast of NSW.  Although the girls hadn’t modelled for a photo shoot before, they both did a fantastic job.  I wanted to evoke a sense of mystery, sensuality and beauty in these portraits, and by working through a series of outfits and poses we got some beautiful images – my favourites are below.     I am available for commercial shoots as well as private photo sessions. Please don’t hesitate to contact me with your inquiry at info@aliciafox.net or 0429 211 567. Read More
In my past life, working as a freelance photographer in Sydney, I had the pleasure of working with the wonderful creative team at Tree of Life, shooting their bohemian fashion, jewellery and homewares.  We had so much fun at head office and on locations around the city, photographing their pretty bohemian products from India, Napal, Thailand and other exotic locations.   I recently guest posted on the Tree of Life Blog about my transition from working 80 hour work weeks in the big city, to slowing down, moving to the country and building my dream home in the incredibly beautiful coastal town of Crescent Head, with my fiance, James.   You can see images from the post below. To see the full post on the Tree of Life blog, click HERE!     You can see more photos on my Instagram feed. Thanks for reading!! Read More
Fashion is a fun industry to work in.  It’s fun to wear, it’s fun to style and it’s fun to photograph.  For me, it’s very important to make sure the fashion I’m involved in is “clean” – good for the environment and good for the fashion industry workers, ie. Environmentally and socially sustainable. Following recent disasters like the Rana Plaza Disaster, in which thousands of garment workers in Bangladesh were killed and injured, and yesterday’s footwear factory fire in the Philiipines in which 72 were killed, the industry is shifting and  consumers are beginning to demand more transparency of the supply chain and more ethical fashion industry practices.  Fashion Revolution is one organisation doing amazing things to advance this important movement.   Photography plays a major role in promoting sales of products in the fashion industry.  Being an Eco Photographer is important to me.  It  means I support the ethical brands that are part of this fashion revolution.  These are often new, grass roots labels who are building a name for themselves from the ground up. Australian sunglasses brand, Chief Eyewear are one such brand that I had the pleasure of working with.  Their bamboo sunglasses are high quality and […] Read More
As a teenager, as soon I was had grown enough to fit into my mum’s bohemian clothing treasures from the ’70s, I wore them until they fell to pieces.   I’ve always loved boho style so I’m loving the rebirth and reworking of bohemian styles, into the garments that on trend right now. Somedays Lovin asked me to shoot the festival fashion at Port Macquarie’s FOTSun (Festival of the Sun).  True to the festival’s name, the lingering grey clouds opened up, literally as I arrived at the festival gate, and the preceding week of rain transformed into two perfect days of sunshine, ideal for dancing barefoot in the sand to the live music. These gorgeous girls from Port Macquarie, Crescent Head, Newcastle and Sydney stood out amongst the crowd in their boho outfits.  Thanks for playing girls!!     Read More
There are some labels in the fashion industry that go to extreme lengths to ensure that the products they are offering consumers are as ethical as possible. My most recent discovery of a brand of this kind is Wild Tussah, a grass roots label creating high quality products with great care and respect for all involved in the production process, from artisan to customer. As stated proudly on their website, “Wild Tussah was started with one idea in mind; to preserve traditional weave cultures through art and design for our modern day world.”   On receiving my gorgeous Day to Night bag in the post and removing it from it’s protective canvas bag, it was clear that this product has a story to tell.  So I asked Danica, Wild Tussah’s Sustainable Fashion Designer and Founder, to answer a few questions.   What is the story of the Day to Night bag, from how you selected the artisans to how it is made? The Day to Night bag was designed to incorporate a Lu weave I found in Saigon. When I first came across the weave, I didn’t know who made it. All I knew was that I had never seen such […] Read More
As the days heat up and Summer vibes kick in, up here on the Mid-North Coast, I thought I’d revisit a super fun photo shoot I did in Costa Rica for Venezuelan label, Desi Swimwear. We had a ball shooting with these Latin beauties, on the breathtaking Playa Hermosa, as perfect waves rolled in behind us. These bubbly girls were so much fun to work with. You can check out some behind the scenes shots on my Facebook page here. I’ve been having a fabulous time scoping out locations for future fashion shoots and other photo shoots around Port Macquarie and Crescent Head (and in the process, finding my new favourite beach in the whole wide world!). Being new to this area, I am so overwhelmed by its natural beauty. I feel so blessed to live in this stunning part of Australia and I’m so looking forward to all the beautiful, natural backdrops I’ll be working with in the future, on shoot like the one picture here. Read More
  It is such an honour when my photos are published in one of my favourite magazines. I am attracted to publications that are stylish, environmentally conscious and full of awesome content. Peppermint Magazine is all of these things, which is why I’m so excited to see my fashion photography on their beautiful, textured (recycled paper) pages! These photos are part of the first collection by one of Australia’s most prominent Eco Fashion Warrioresses, Carlie Ballard.   Carlie recently received the Fashion award at the Green Lifestyle Awards in Sydney, and deservedly so. As well as being one of the sweetest people you’ll ever meet, she is completely dedicated to the pursuit of bringing ethical fashion into the spotlight, and making it more accessible to Australians. Carlie’s label is dedicated to supporting fairtrade artisans and using sustainable fabrics which have a minimal carbon footprint.  The gorgeous garments are designed to last many seasons.   Check out the article in the current issue of Peppermint, and see more of my images from the Carlie Ballard shoot here. Read More
I’ve had a fantastic time shooting these two campaigns for Australian bohemian fashion brand Tree of Life.  The campaign above is titled Gyspy Wanderer.  I’m in love with the styling, which in a way, bridges my fashion images with my travel photos from around the world, through the inclusion of vintage Afghani accessories, and the “Gypsy Wanderer” theme that somewhat represents my life pre-Sydney. Below is a photo of one of my posters in the shop window of Tree of Life at Bondi Junction, followed by photos from the shoot.  This campaign was “Midnight Garden”.  While planning and shooting the images I took inspiration from Shakespeare’s A Midsummer Night’s Dream, which I have loved ever since I studied it in high school.  You can see additional images from these shoots on my Facebook and Instagram, over the coming week. Read More
As Sustainably As Possibly (ASAP) invited me for an interview to share my story behind running an eco photography business.  I was the second to be interviewed for the Pledgecast series, following NSW Greens MP, John Kaye.  I felt quite honoured. Through this short interview you can hear how travelling made me realise, in an unforgettable way, that how I live in Australia affects people all around the world. As part of the interview, ASAP asked me to make an environmental pledge.  Fast fashion is a serious problem in today’s world, and working as a fashion photographer, this is something I am very conscious of.  Sustainable fashion expert, Lucy Siegle estimates that each year, 80 billion garments are produced throughout the world.  The conditions under which most of these are made are dangerous, both for garment factory workers and for our environment (during production and at the end of fast fashion’s short life when the clothing is sent to landfill).   I pledged to stop buying new clothing and consumables.  Since I made the pledge, I have had a fantastic time discovering beautiful and unique clothes in second hand stores (from the Salvos to fancy vintage stores).  There are even websites dedicated to helping Australian’s buy and swap pre-loved fashion.  Buying second hand clothing […] Read More
Indigo Bazaar is an ethical fashion company providing beautiful clothing that is made in a way that is good for the environment and for the garment workers and artisans who are part of the production.  As consumers become more aware of the dangerous and unfair working conditions involved with fast fashion, entrepreneurs like Carlie Ballard, founder of Indigo Bazaar, are providing alternatives for those of us who want to know that our clothing comes with good karma.   I photographed these natural portraits of Carlie wearing Indigo Bazaar, for her promotions and online profiles.  It was a wonderfully fun afternoon with Carlie and Make up Artist Emily, from LittleFox Makeup Artistry.   Read More
Surbala is a resort wear label founded by Neha, a charming fashion designer from India.  Neha sources artisans from her home country, who handmake Surbala’s collections, employing traditional Indian techniques.  When I first met Neha to plan our fashion shoot, I could instantly see the great passion she has for her work, and through talking with her, it was obvious that she goes to great lengths to ensure that each Surbala piece is made with love and care. I appreciate the way she works so much that I asked Neha to share a bit about Surbala, with my blog readers. Me: What does “Surbala” mean? Neha: I came across the word Surbala when as a student, I first read acclaimed Indian poet Shri Makhan Lal Chaturvedi’s famous Hindi poem “Pushp ki Abhilasha“ (means the aspirations of a flower).  He mentions the word Surbala that refers to a beautiful woman. In Hindi, technically SUR means a musical note & BALA means a young woman. The word Surbala stuck by me for a long time. And when I was thinking of naming my clothing label, I couldn’t think of more suitable name as I see my clients as beautiful and perfect ladies. […] Read More