I was in Byron Bay for a fashion and lifestyle photo shoot for Japanese wetsuit brand, Moon Jelly.  This boutique brand happens to come from the little surf town I lived in a few years ago in Chiba-Ken (east of Tokyo), where they hand make customised super kawaii wetsuits.  The Moon Jelly crew were in Australia for the Byron Bay Surf Festival. We shot at Atlantic Byron Bay a picturesque resort in the heart of Byron.  It was the perfect backdrop for our swimwear/surf fashion photography shoot.   SaveSave SaveSave SaveSave SaveSaveSaveSave   I’m based in Crescent Head NSW.  If you don’t know it, Crescent Head is a beautiful surf village half way between Byron Bay and Sydney.  Our biggest town nearby is Port Macquarie.  Our beaches on the Mid North Coast are insanely beautiful (and usually empty) and the bushland is endless. Please get in touch if you’d like to book a lifestyle shoot with me in Crescent Head.  I’m also available to travel throughout NSW and internationally.  Email today with enquiries at info@aliciafoxphotography.com   See more of my Lifestyle Photography HERE ve SaveSave SaveSave SaveSave Read More
  If you live anywhere around Port Macquarie you would have seen this smiling face in newspapers, on billboards and signs around town over the past few weeks.  Everyone seems to have spotted Peta’s photo somewhere.   I had the pleasure of meeting and photographing Peta Pinson for her campaign for Mayor.  A really genuine, kind hearted person, I’m sure she will make a great Mayor if she is voted in.   It was another opportunity for me to discover more of the gorgeous, tranquil locations in our local area.  We started out with a studio set up in her office in Wauchope then Peta took me to some of the beautiful locations she’d chosen around the Port Macquarie area for her location shots.  We finished up as the sun turned golden over the marina in Port Macquarie.   Good luck with the campaign, Peta!     Read More
There is something really feminine about boho style – the floral crowns, the frills, the flowing fabrics; the embodiment and expression of mother nature.  I’ve been attracted to styles like these since I was a little girl and I love that they are so en vogue at the moment.   I photographed Mel and Nikia on the beach in Port Macquarie, Mid North Coast of NSW.  Although the girls hadn’t modelled for a photo shoot before, they both did a fantastic job.  I wanted to evoke a sense of mystery, sensuality and beauty in these portraits, and by working through a series of outfits and poses we got some beautiful images – my favourites are below.     I am available for commercial shoots as well as private photo sessions. Please don’t hesitate to contact me with your inquiry at info@aliciafox.net or 0429 211 567. Read More
In my past life, working as a freelance photographer in Sydney, I had the pleasure of working with the wonderful creative team at Tree of Life, shooting their bohemian fashion, jewellery and homewares.  We had so much fun at head office and on locations around the city, photographing their pretty bohemian products from India, Napal, Thailand and other exotic locations.   I recently guest posted on the Tree of Life Blog about my transition from working 80 hour work weeks in the big city, to slowing down, moving to the country and building my dream home in the incredibly beautiful coastal town of Crescent Head, with my fiance, James.   You can see images from the post below. To see the full post on the Tree of Life blog, click HERE!     You can see more photos on my Instagram feed. Thanks for reading!! Read More
Fashion is a fun industry to work in.  It’s fun to wear, it’s fun to style and it’s fun to photograph.  For me, it’s very important to make sure the fashion I’m involved in is “clean” – good for the environment and good for the fashion industry workers, ie. Environmentally and socially sustainable. Following recent disasters like the Rana Plaza Disaster, in which thousands of garment workers in Bangladesh were killed and injured, and yesterday’s footwear factory fire in the Philiipines in which 72 were killed, the industry is shifting and  consumers are beginning to demand more transparency of the supply chain and more ethical fashion industry practices.  Fashion Revolution is one organisation doing amazing things to advance this important movement.   Photography plays a major role in promoting sales of products in the fashion industry.  Being an Eco Photographer is important to me.  It  means I support the ethical brands that are part of this fashion revolution.  These are often new, grass roots labels who are building a name for themselves from the ground up. Australian sunglasses brand, Chief Eyewear are one such brand that I had the pleasure of working with.  Their bamboo sunglasses are high quality and […] Read More
There are some labels in the fashion industry that go to extreme lengths to ensure that the products they are offering consumers are as ethical as possible. My most recent discovery of a brand of this kind is Wild Tussah, a grass roots label creating high quality products with great care and respect for all involved in the production process, from artisan to customer. As stated proudly on their website, “Wild Tussah was started with one idea in mind; to preserve traditional weave cultures through art and design for our modern day world.”   On receiving my gorgeous Day to Night bag in the post and removing it from it’s protective canvas bag, it was clear that this product has a story to tell.  So I asked Danica, Wild Tussah’s Sustainable Fashion Designer and Founder, to answer a few questions.   What is the story of the Day to Night bag, from how you selected the artisans to how it is made? The Day to Night bag was designed to incorporate a Lu weave I found in Saigon. When I first came across the weave, I didn’t know who made it. All I knew was that I had never seen such […] Read More
As the days heat up and Summer vibes kick in, up here on the Mid-North Coast, I thought I’d revisit a super fun photo shoot I did in Costa Rica for Venezuelan label, Desi Swimwear. We had a ball shooting with these Latin beauties, on the breathtaking Playa Hermosa, as perfect waves rolled in behind us. These bubbly girls were so much fun to work with. You can check out some behind the scenes shots on my Facebook page here. I’ve been having a fabulous time scoping out locations for future fashion shoots and other photo shoots around Port Macquarie and Crescent Head (and in the process, finding my new favourite beach in the whole wide world!). Being new to this area, I am so overwhelmed by its natural beauty. I feel so blessed to live in this stunning part of Australia and I’m so looking forward to all the beautiful, natural backdrops I’ll be working with in the future, on shoot like the one picture here. Read More
  It is such an honour when my photos are published in one of my favourite magazines. I am attracted to publications that are stylish, environmentally conscious and full of awesome content. Peppermint Magazine is all of these things, which is why I’m so excited to see my fashion photography on their beautiful, textured (recycled paper) pages! These photos are part of the first collection by one of Australia’s most prominent Eco Fashion Warrioresses, Carlie Ballard.   Carlie recently received the Fashion award at the Green Lifestyle Awards in Sydney, and deservedly so. As well as being one of the sweetest people you’ll ever meet, she is completely dedicated to the pursuit of bringing ethical fashion into the spotlight, and making it more accessible to Australians. Carlie’s label is dedicated to supporting fairtrade artisans and using sustainable fabrics which have a minimal carbon footprint.  The gorgeous garments are designed to last many seasons.   Check out the article in the current issue of Peppermint, and see more of my images from the Carlie Ballard shoot here. Read More