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Boho Fashion Photography : Tree of Life Campaign Shoots

July 15, 2014 aliciafox Ethical Photography, Fashion, portrait tags: alternative fashion photographer, bohemian fashion, boho fashion, boho fashion photographer, campaign fashion photographer sydney, eco fashion photographer, eco photographer, eco sydney, editorial photographer sydney, ethical fashion, ethical photographer, ethical photographer sydney, ethical photography, fashion photographer, fashion photography, green fashion photographer, indian fashion, resort wear, sustainability sydney, sustainable fashion, sydney fashion photographer, sydney sustainability 0 comments
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I’ve had a fantastic time shooting these two campaigns for Australian bohemian fashion brand Tree of Life.  The campaign above is titled Gyspy Wanderer.  I’m in love with the styling, which in a way, bridges my fashion images with my travel photos from around the world, through the inclusion of vintage Afghani accessories, and the “Gypsy Wanderer” theme that somewhat represents my life pre-Sydney. Below is a photo of one of my posters in the shop window of Tree of Life at Bondi Junction, followed by photos from the shoot.  This campaign was “Midnight Garden”.  While planning and shooting the images I took inspiration from Shakespeare’s A Midsummer Night’s Dream, which I have loved ever since I studied it in high school.  You can see additional images from these shoots on my Facebook and Instagram, over the coming week. Read More

Surbala Fashion Shoot

August 14, 2013 aliciafox Fashion, portrait, resort photography tags: boho fashion, boho fashion photographer, eco fashion photographer, eco photographer, eco sydney, ethical fashion, ethical photographer, ethical photographer sydney, ethical photography, fashion photographer, fashion photography, green fashion photographer, indian fashion, resort wear, sustainability sydney, sustainable fashion, sydney fashion photographer, sydney sustainability 0 comments
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Surbala is a resort wear label founded by Neha, a charming fashion designer from India.  Neha sources artisans from her home country, who handmake Surbala’s collections, employing traditional Indian techniques.  When I first met Neha to plan our fashion shoot, I could instantly see the great passion she has for her work, and through talking with her, it was obvious that she goes to great lengths to ensure that each Surbala piece is made with love and care. I appreciate the way she works so much that I asked Neha to share a bit about Surbala, with my blog readers. Me: What does “Surbala” mean? Neha: I came across the word Surbala when as a student, I first read acclaimed Indian poet Shri Makhan Lal Chaturvedi’s famous Hindi poem “Pushp ki Abhilasha“ (means the aspirations of a flower).  He mentions the word Surbala that refers to a beautiful woman. In Hindi, technically SUR means a musical note & BALA means a young woman. The word Surbala stuck by me for a long time. And when I was thinking of naming my clothing label, I couldn’t think of more suitable name as I see my clients as beautiful and perfect ladies. […] Read More

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