Product & Flat Lay Photography   Palmers Australia commissioned me to shoot product and flat lay photography – a collection of 20 images for their international advertising platforms.  The brief included both styling and photographing the bath and beauty products, which came very naturally to me because their branding style aligns closely with my own lifestyle – tropical, natural and fresh.   “Alicia is a delight to work with – efficient, a great communicator and the quality of her work speaks for itself. We’re so excited to use her images across our Australian and global digital campaigns in the coming months.” -Emma Clark  | Digital, Content, Community & Communications Executive at Palmers   Posting The Products For The Photo Shoot Palmers sent me a package of around 20 different products from their range of beauty and bath products.  I was given full creative control to style and arrange the products however I thought would work best visually, within the brief and branding guidelines.  This made it very easy for my client, as they could simply post the goods to me without having to put any additional time and energy into the photography.   Pre-Production Before the shoot I sat down […] Read More
Yoga photography shoot in Crescent Head, Mid North Coast NSW.     Yoga Photography marries two of my greatest passions.  We did this styled photo shoot on our property in Crescent Head.  Bringing our own lives into the shoot made it simple and a lot of fun.   I have been practicing yoga for 17 years…exactly half of my life.  It has been on and off over the years but these days I find yoga such an important part of my life, physically, mentally and spiritually.  I can’t imagine ever going without it again.  It has also lead me to great friends, beautiful destinations and amazing experiences.         I am so grateful for my weekly yoga meet up with my good friends.  We practice an hour of yoga each Sunday morning, followed by half an hour of meditation.  Afterwards we share a pot (I mean a five litre pot) of chai, with plates fruit and nuts.  It is a sacred part of every week for me.  I’m also doing two classes a week at The Yoga Shala in Port Macquarie.   These photos are from a recent shoot I did for I am That Yoga, a yoga […] Read More
In December we saw some of the worst bush fires ever in Crescent Head.  Over 3 weeks I photographed the fires that reached the edge of our property as helicopters, fire trucks and even planes fought to keep the houses and people in our community safe.   I’ve lived here for 3 years, after living and working as a photographer in Sydney, Melbourne and overseas.  I knew the day would eventually come when bushfires would be here.  The clock had been ticking.   The firefighters and RFS did an amazing job and we are extremely grateful for their hard work and skill.  Below are a few of the photos from the 2017 Big Hill Bush Fires in Crescent Head.                 Read More
Tastings on Hastings Photography by Port Macquarie Photographer Alicia Fox     Tastings on Hastings is one of the highlights on the Port Macquarie calendar. This year I was thrilled to be invited to Near River Produce‘s farm west of Wauchope to photograph their renowned Meals in the Fields.  This pop up dining experience presented guests with a genuine paddock to plate experience thanks to Mid North Coast chefs Carla Jones, former head chef at 4 Fourteen, and her partner, Richie Dolan, former head chef from Chiswick. Near River specialises in ethically raising a rare breed heritage pork on pasture and growing seasonal vegetables.       Read More
I’ve photographed at the Birpai Local Aboriginal Land Council in Port Macquarie a number of times and I always love returning to this welcoming space.  The centre is set amongst the bush with native plants endemic to the area, which local Birpai people can demonstrate many traditional uses for.  Every time I’m there, I learn more about the local culture of our First Nations people, and about the Birpai/Dunghutti country that I’m so lucky to live in.   I was photographing for a not-for-profit organisation, FCAN (The Financial Counsellors’ Association of NSW Inc).  FCAN was in Port Macquarie for a conference with volunteers and suppliers from across the state.  They were treated to cultural performances and demonstrations from local indigenous children and women.  The sting ray dance performed by the ladies is always a highlight – it’s so serene and calming.   Following the dances, everyone (including me) learnt traditional weaving with Trish.  The same technique can be used to weave jewellery or baskets, using the lomandra grass.   After weaving, Rhonda walked us around the garden to learn about plants and their uses.   Lemon myrtle was one of the local bush foods used to make these delicious deserts. […] Read More
I am so inspired when I meet someone who is truly going above and beyond for the benefit of others and the greater good. Kids in regional areas of Australia aren't always given the opportunities that exist in the cities and metropolitan areas. Nancy Pattison, entrepreneur behind Indii Swimwear is passionate... Read More
In my past life, working as a freelance photographer in Sydney, I had the pleasure of working with the wonderful creative team at Tree of Life, shooting their bohemian fashion, jewellery and homewares.  We had so much fun at head office and on locations around the city, photographing their pretty bohemian products from India, Napal, Thailand and other exotic locations.   I recently guest posted on the Tree of Life Blog about my transition from working 80 hour work weeks in the big city, to slowing down, moving to the country and building my dream home in the incredibly beautiful coastal town of Crescent Head, with my fiance, James.   You can see images from the post below. To see the full post on the Tree of Life blog, click HERE!     You can see more photos on my Instagram feed. Thanks for reading!! Read More
Fashion is a fun industry to work in.  It’s fun to wear, it’s fun to style and it’s fun to photograph.  For me, it’s very important to make sure the fashion I’m involved in is “clean” – good for the environment and good for the fashion industry workers, ie. Environmentally and socially sustainable. Following recent disasters like the Rana Plaza Disaster, in which thousands of garment workers in Bangladesh were killed and injured, and yesterday’s footwear factory fire in the Philiipines in which 72 were killed, the industry is shifting and  consumers are beginning to demand more transparency of the supply chain and more ethical fashion industry practices.  Fashion Revolution is one organisation doing amazing things to advance this important movement.   Photography plays a major role in promoting sales of products in the fashion industry.  Being an Eco Photographer is important to me.  It  means I support the ethical brands that are part of this fashion revolution.  These are often new, grass roots labels who are building a name for themselves from the ground up. Australian sunglasses brand, Chief Eyewear are one such brand that I had the pleasure of working with.  Their bamboo sunglasses are high quality and […] Read More