Fashion Photography in Byron Bay with Alicia Fox Photography, for ethical fashion brand Arms of Eve. Behind the scenes sneak peek and campaign photos. Read More
In my past life, working as a freelance photographer in Sydney, I had the pleasure of working with the wonderful creative team at Tree of Life, shooting their bohemian fashion, jewellery and homewares. We had so much fun at head office and on locations around the city, photographing their pretty bohemian products from India, Napal, Thailand and other exotic locations. I recently guest posted on the Tree of Life Blog about my transition from working 80 hour work weeks in the big city, to slowing down, moving to the country and building my dream home in the incredibly beautiful coastal town of Crescent Head, with my fiance, James. You can see images from the post below. To see the full post on the Tree of Life blog, click HERE! You can see more photos on my Instagram feed. Thanks for reading!! Read More
Fashion is a fun industry to work in. It’s fun to wear, it’s fun to style and it’s fun to photograph. For me, it’s very important to make sure the fashion I’m involved in is “clean” – good for the environment and good for the fashion industry workers, ie. Environmentally and socially sustainable. Following recent disasters like the Rana Plaza Disaster, in which thousands of garment workers in Bangladesh were killed and injured, and yesterday’s footwear factory fire in the Philiipines in which 72 were killed, the industry is shifting and consumers are beginning to demand more transparency of the supply chain and more ethical fashion industry practices. Fashion Revolution is one organisation doing amazing things to advance this important movement. Photography plays a major role in promoting sales of products in the fashion industry. Being an Eco Photographer is important to me. It means I support the ethical brands that are part of this fashion revolution. These are often new, grass roots labels who are building a name for themselves from the ground up. Australian sunglasses brand, Chief Eyewear are one such brand that I had the pleasure of working with. Their bamboo sunglasses are high quality and […] Read More
I’ve had a fantastic time shooting these two campaigns for Australian bohemian fashion brand Tree of Life. The campaign above is titled Gyspy Wanderer. I’m in love with the styling, which in a way, bridges my fashion images with my travel photos from around the world, through the inclusion of vintage Afghani accessories, and the “Gypsy Wanderer” theme that somewhat represents my life pre-Sydney. Below is a photo of one of my posters in the shop window of Tree of Life at Bondi Junction, followed by photos from the shoot. This campaign was “Midnight Garden”. While planning and shooting the images I took inspiration from Shakespeare’s A Midsummer Night’s Dream, which I have loved ever since I studied it in high school. You can see additional images from these shoots on my Facebook and Instagram, over the coming week. Read More
As Sustainably As Possibly (ASAP) invited me for an interview to share my story behind running an eco photography business. I was the second to be interviewed for the Pledgecast series, following NSW Greens MP, John Kaye. I felt quite honoured. Through this short interview you can hear how travelling made me realise, in an unforgettable way, that how I live in Australia affects people all around the world. As part of the interview, ASAP asked me to make an environmental pledge. Fast fashion is a serious problem in today’s world, and working as a fashion photographer, this is something I am very conscious of. Sustainable fashion expert, Lucy Siegle estimates that each year, 80 billion garments are produced throughout the world. The conditions under which most of these are made are dangerous, both for garment factory workers and for our environment (during production and at the end of fast fashion’s short life when the clothing is sent to landfill). I pledged to stop buying new clothing and consumables. Since I made the pledge, I have had a fantastic time discovering beautiful and unique clothes in second hand stores (from the Salvos to fancy vintage stores). There are even websites dedicated to helping Australian’s buy and swap pre-loved fashion. Buying second hand clothing […] Read More
Surbala is a resort wear label founded by Neha, a charming fashion designer from India. Neha sources artisans from her home country, who handmake Surbala’s collections, employing traditional Indian techniques. When I first met Neha to plan our fashion shoot, I could instantly see the great passion she has for her work, and through talking with her, it was obvious that she goes to great lengths to ensure that each Surbala piece is made with love and care. I appreciate the way she works so much that I asked Neha to share a bit about Surbala, with my blog readers. Me: What does “Surbala” mean? Neha: I came across the word Surbala when as a student, I first read acclaimed Indian poet Shri Makhan Lal Chaturvedi’s famous Hindi poem “Pushp ki Abhilasha“ (means the aspirations of a flower). He mentions the word Surbala that refers to a beautiful woman. In Hindi, technically SUR means a musical note & BALA means a young woman. The word Surbala stuck by me for a long time. And when I was thinking of naming my clothing label, I couldn’t think of more suitable name as I see my clients as beautiful and perfect ladies. […] Read More
