As Sustainably As Possibly (ASAP) invited me for an interview to share my story behind running an eco photography business. I was the second to be interviewed for the Pledgecast series, following NSW Greens MP, John Kaye. I felt quite honoured. Through this short interview you can hear how travelling made me realise, in an unforgettable way, that how I live in Australia affects people all around the world. As part of the interview, ASAP asked me to make an environmental pledge. Fast fashion is a serious problem in today’s world, and working as a fashion photographer, this is something I am very conscious of. Sustainable fashion expert, Lucy Siegle estimates that each year, 80 billion garments are produced throughout the world. The conditions under which most of these are made are dangerous, both for garment factory workers and for our environment (during production and at the end of fast fashion’s short life when the clothing is sent to landfill). I pledged to stop buying new clothing and consumables. Since I made the pledge, I have had a fantastic time discovering beautiful and unique clothes in second hand stores (from the Salvos to fancy vintage stores). There are even websites dedicated to helping Australian’s buy and swap pre-loved fashion. Buying second hand clothing […] Read More
Surbala is a resort wear label founded by Neha, a charming fashion designer from India. Neha sources artisans from her home country, who handmake Surbala’s collections, employing traditional Indian techniques. When I first met Neha to plan our fashion shoot, I could instantly see the great passion she has for her work, and through talking with her, it was obvious that she goes to great lengths to ensure that each Surbala piece is made with love and care. I appreciate the way she works so much that I asked Neha to share a bit about Surbala, with my blog readers. Me: What does “Surbala” mean? Neha: I came across the word Surbala when as a student, I first read acclaimed Indian poet Shri Makhan Lal Chaturvedi’s famous Hindi poem “Pushp ki Abhilasha“ (means the aspirations of a flower). He mentions the word Surbala that refers to a beautiful woman. In Hindi, technically SUR means a musical note & BALA means a young woman. The word Surbala stuck by me for a long time. And when I was thinking of naming my clothing label, I couldn’t think of more suitable name as I see my clients as beautiful and perfect ladies. […] Read More
